We help founders, leadership teams and investors shape the narrative around consequential moments that affect growth - fundraising, hiring, partnerships, market entry and scrutiny.
Reputation either accelerates outcomes or quietly taxes them.
You can't prompt your way to trust. Third-party validation - from journalists who've challenged your claims and contextualised your story - is what stakeholders actually believe. In a world where anyone can generate content, what's scarce is editorial credibility.
Earned media reaches audiences through channels you don't control. When investors research your space, when talent considers opportunities, when partners evaluate options - your coverage surfaces as validation. At scale, earned media isn't a marketing tactic. It's a strategic asset.
Defining what you need to be known for and by whom. Strategic positioning grounded in what you're trying to achieve.
The strategic architecture - media strategy, narrative frameworks, stakeholder mapping - that turns reputation into a managed asset.
We execute with precision - securing earned coverage that reaches target stakeholders through channels you control and channels you don't.
The narrative window is finite. Companies that build reputation deliberately during high-growth phases dominate. Those that wait end up playing defence.
Investors and financiers check reputation before taking meetings. Strong earned coverage shortens cycles and improves terms.
The best people evaluate opportunities through third-party signals, not job ads. Narrative positioning drives offer acceptance.
Strategic partners, distributors, and buyers check credibility before they commit. Press coverage shortens decision cycles by months.
Buyers pay for strategic value and market position. Companies with leading narratives command premium multiples.
When conditions tighten, reputation becomes the deciding factor. It compounds when everything else contracts.
Earned media costs a fraction of paid channels but delivers lasting credibility across every stakeholder group.
A single strategic placement can generate months of pipeline. A well-positioned founder can close talent and capital that money alone can't reach. Coverage compounds because it lives in contexts beyond your control.
What's valuable now is judgement, craft, and storytelling that cuts through noise. Human expertise shapes the narrative. Earned media delivers credibility.
Investors check what others say about you before they take the meeting. Strong earned media closes rounds faster and at better terms.
Decision-makers check your reputation before they commit. Third-party credibility shortens partnership and sales cycles by months.
Top talent evaluates opportunities through earned reputation, not job ads. Narrative positioning drives offer acceptance.
Acquirers and investors pay for market position, not just current metrics. Companies with leading narratives command premium multiples.
Earned media doesn't expire. When stakeholders research your category, your coverage surfaces as validation. Editorial credibility compounds.
You have 12-18 months to own the narrative before competitors crowd in. Those that wait spend years explaining why they're different.
Mapping your current narrative, stakeholder landscape, risks, and the outcomes that matter most. No assumptions. No templates.
Positioning, messaging, guardrails, scenario playbooks, and a moments engine calibrated to your situation. The foundation everything else runs on.
Earned media, stakeholder communications, founder visibility, amplification. Fast, discreet, and aligned to the moment.
Measured against real objectives, not vanity metrics. Ongoing counsel, rapid response, and strategy that adapts as your situation evolves.
Everyone Knows is a reputation and influence consultancy for founders, executives, and the capital backing them. We help companies navigate high-stakes moments with clarity, discretion, and control - building credibility that holds up and amplification that reaches the people who decide.
Shaped inside fast-growth tech, venture capital, family offices, and public-company environments where timelines are compressed and reputation risk is never theoretical. From early-stage startups to billion-dollar acquisitions. Calm counsel, sharp judgement, clear guardrails.
Taste. Narrative judgement. Timing. Trust. And the ability to make things look inevitable.
David has spent 15+ years building and protecting the reputations of founders, investors, and organisations at the moments that define them - across tech, fintech, SaaS, AI, healthtech, entertainment, sport and the arts.
His career spans global public companies navigating IPOs and major acquisitions, hyper-growth startups scaling across multiple geographies, and a venture and family office environment where he led narrative strategy across a portfolio of early-stage tech companies. He has managed communications in environments where the margin for error is thin, the stakes are real, and discretion is non-negotiable.
Executive education at MIT and Yale. A Harvard Business Review byline. And a track record built on the belief that reputation, managed deliberately, is the most durable commercial asset a founder can own.
Why the story investors hear about you in the six months before a raise matters more than your deck - and what founders can do about it.
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Most founders think they need PR when what they actually need is reputation strategy. Here's the distinction that matters - and why it's expensive to get wrong.
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In a market flooded with AI-generated content, the scarce asset is no longer output. It is clarity, trust and the ability to shape understanding before it matters most.
Read article →The earlier we're involved, the more leverage we can build. If you're heading into a fundraise, transition, market entry or scrutiny - talk to us before the moment demands it.
Small client roster by design. Senior attention, not a team that scales to meet the brief.
All initial conversations are confidential.
We respond within 24 hours. If the timing isn't right, we'll say so.